Your marketing team
in one app
Tell Fleet about your business: it drafts the strategy and the ads, a real specialist launches the campaign, and you approve every step.
FENNICKCoffee
mornings,
fast flat
whites.
Single-origin, roasted in the back.
Instagram · Story
Sponsored
Carbon steel, pre-seasoned, made for life.
Amazon · Sponsored Brands
by the
water.
The spring line-up.
sale
LowTideHall
Instagram · Story
Mobile dog grooming, right at your kerb.
Lather WagonFacebook · Feed
GlassoffSurf school
Standup by
lunch.
Beginner lessons, boards and wetsuits included.
Instagram · Reels
odd bolt
Nothing left over.
Small runs cut from Australian deadstock.
The deadstock drop, cut smallPromoted by Odd Bolt
Pinterest · Promoted pin
BarMarl
Drink the dirt.Minimal-intervention wine
by the glass.
Instagram · Feed
minus the
Bookkeeping and BAS for Sydney studios.
quillmark
LinkedIn · Single image
dusk harvestMudgee · NSW
tables.
Late light.
Two nights at one long table.
Long lunch to last light.
Sat + Sun · mid-November
TikTok · In-feed
salt-air skin.
Barrier balm with Kakadu plum and kelp.
Instagram · Feed
hıngepointPhysio
isn't a
personality.
Same-week appointments in Paddington.
Facebook · Feed
Stemwright
deserves
peonies.
Hand-tied in Newtown. Delivered same day.
Instagram · Story
Backstalls
Laugh the loudest.
Two weeks of stand-up in the back rooms of Fitzroy.
Fitzroy · MayFacebook · Feed
Hollowhold
the hard
part.
Small reformer classes in Norwood.
Instagram · Reels
GullylinePlumbing
We're already
driving.
Around-the-clock emergency plumbing, Melbourne's south‑east.
Google · Performance Max
Handwritten recommendations from people who read everything.
Uncut Pages
Instagram · Carousel
DwntubeLeichhardt
not sold.
Bikes, service and bike fits, from people who ride to work.
Open seven days
TikTok · In-feed
Lintel
Set the table slowly.Winter table, set in clayPromoted by Lintel
Pinterest · Promoted pin
From one conversation to a live campaign
Most AI tools stop at the ad. Fleet does the whole job — strategy, creatives for every channel, launch, monitoring and optimisation. The complete process, start to finish.
01Brief
A guided chat about your business, your customers and what you want to say.
- You answer
- Fleet Agent asks
02Strategy
A media plan: channels, budget split and audiences. Nothing runs until you approve it.
- Fleet Agent drafts
- You approve
03Creatives
Ads for every placement in the plan, in every size the channel asks for.
- Fleet Agent makes
- You approve
04Launch
Accounts connected, tracking verified, campaigns built and put live.
- You connect and pay
- A specialist launches
05Monitor
Results every day, in plain words, on one screen.
- Fleet Agent reports
- You read
every day
06Optimise
Each month, a proposal to move budget to what works.
- Fleet Agent proposes
- You approve
- A specialist applies
every month
Follow one brand through the whole product.
Mallow Lane makes skincare for sensitive skin, in small batches in Byron Bay. They want more first orders on their website, on A$2,000 a month. Every screen below is a sample of that campaign.
Objective
Drive first orders on the website.
Budget
A$2,000a month
01—The brief
It starts with a conversation.
Not a form: a chat. Fleet asks about the business, the customers and what they want to say, and Mallow Lane answers in its own words. Those words come back later.
Mallow Lane
Spring launch
SampleML100%
AAWhat do you sell, and who usually buys it?
Skincare for sensitive skin: a serum, a barrier cream and a cleansing balm. We make everything in small batches here in Byron Bay. Most customers are women in their thirties and forties who've tried everything and still react to it.
What should this campaign achieve?
More first orders on the website from people who've never heard of us. And bring back the ones who look and leave.
What do you want people to know about you?
That it's for skin that reacts to everything. Seven ingredients a product, nothing you can't pronounce. And free shipping over sixty dollars.
Where do people buy from you today?
Our own website
That's everything I need. I'll draft your strategy now — it takes a few minutes. You'll see the channels, the split and the reasoning, and nothing runs until you approve it.
02—The strategy
A plan before a single ad.
Fleet turned the brief into a media plan: three channels, one budget, and the audience each channel reaches. Nothing moves until they click Approve.
Mallow Lane
Spring launch
SampleMLGenerating Strategy
Spring launch
AI-generated media plan with channels, budget allocation, and targeting
Media plan·A$2,000 a month
Meta
55%
A$1,100a month
Women 25–45 in Australia interested in natural skincare, and everyone who visited the site in the last 30 days
FeedStoriesReels
30%
A$600a month
People searching for a serum or a moisturiser for sensitive skin
SearchPerformance Max
15%
A$300a month
People saving skincare routines
Promoted pins
Where
Australia, nationwide
Goal
Orders
Measured by
Cost per orderOrders a monthReturn on ad spend
03—The creatives
Ads made for every place they'll run.
Six ads, drafted from the brief's own words and made in every size each channel asks for; the Search ad is written from the same words. They see every one as it will run on a phone before approving it.
Mallow Lane
Spring launch
SampleMLCreatives
Upload and manage ad creatives across channels and placements, or use our specialized design agent to generate single assets or the full set of creatives in one go.
Channel
Campaign
Ad set
Creatives
Channel
Campaign
Ad set
Creatives
Channel
Campaign
Ad set
Creatives
Meta
Skin that reacts
Objective
Drive first orders on the website.
For skin that reacts to everything.
The Serum: seven ingredients, nothing you can't pronounce, made in small batches in Byron Bay. Free shipping over $60.
For skin that reacts to everything.
The Serum. Small batches, Byron Bay.
04—Live
A real person puts it live.
They connect their ad accounts, the tracking assistant walks them through the pixel on their Shopify store, and they pay at launch. A Fleet specialist builds the campaigns from the approved plan and launches them.
Mallow Lane
Spring launch
SampleMLAuthorization
Grant access to your advertising platforms so we can launch and manage your campaigns. Click a platform to see what's next.
Instructions
1. Open this link in a desktop browser while logged in as the Page admin: https://www.facebook.com/settings/?tab=profile_access 2. If you manage more than one profile, use the profile switcher (top right) to switch into the Page's profile first — the page opens directly on the Page Access view where Fleet's request appears. 3. You should see a pending request from 'Fleet - CA' for 'Ads' and 'Insights' permissions. 4. Click 'Accept'. 5. Come back here and mark this step as done. Alternative path (desktop only — mobile does not work) if the above link didn't work: open your Page -> ⋮⋮⋮ -> Professional Dashboard -> All tools -> Page Access -> accept the request there. Fleet will ONLY have 'Ads' and 'Insights' permissions on your Page. We cannot post organic content, edit your Page, access your messages, or see any personal information.
Mark as completedMark as completedInstructions
Fleet is verifying that your Facebook Page was shared successfully. No action needed from you.
Don't worry — once we've confirmed access was set up correctly, we'll notify you in Fleet and by email.
Tracking
Configure the pixels and conversion tags we'll use to measure your campaigns. Click a platform to see what's next.
Meta Pixel setup
Installation assistant
- In your Shopify admin, go to Settings → Customer events
- Click 'Add custom pixel', name it 'Meta Pixel', then 'Add pixel'
- Important: Shopify's custom-pixel editor runs in a sandbox — it accepts ONLY plain JavaScript, NOT <script>/<noscript> HTML tags. Paste the JS snippet exactly as provided below (no <script> wrappers).
- In 'Permissions' set Customer privacy → 'Not required' (or follow your consent policy) and Permission → 'Custom'
- Click 'Save', then 'Connect' to activate the pixel
// Shopify Custom Pixel — Meta Pixel base code
// This is plain JavaScript (no <script> tags) — Shopify's sandbox requires it.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');Confirming your pixel ID is firing...
Pixel details
Identifiers & verification
Review billing & launch
See your payment schedule and activate your campaign
So your campaign runs September 1, 2026 – November 30, 2026 — that's 3 months · 91 days in total. Over that period, you're looking at a total of A$6,810. That breaks down into 3 payments: 3 full monthly payments. from September 1st through November, you'll be billed A$2,270/month for 3 full months.
Period
Sep 1 – Nov 30, 2026
3 months (91 days)
Total campaign
A$6,810
3 payments · AUD · + GST
Regular monthly billing
A$2,270
Starting September 1st
Today's charge
A$2,270
Charged at launch
Monthly billing
The standard option. Pay monthly following the schedule above — media budget, management fee, and processing fee included in each charge.
- Your first charge (A$2,270) runs today for the prorated opening period.
- First and last months may be prorated if the campaign doesn't align with the calendar.
- Full monthly payments follow on the 1st of each month.
- Failed payments pause the campaign until resolved.
Pay in full
Pay the full campaign total in one checkout — same amount as above, with no monthly invoices. Budget increases added later from Manage are billed separately.
Total campaign
A$6,810
Excludes GST · added at checkout
One checkout, full campaign covered upfront.
All amounts shown exclude GST. Australian GST (10%) is added at the checkout page before you confirm payment.
If you pause the campaign, all associated billing is paused — base billing, budget increases, and extensions. No media budget is consumed while the campaign is paused.
You'll enter your card at checkout. It becomes your account payment method and is used for every campaign — manage or change it anytime under Subscriptions.
Payments are processed by our PCI-compliant payment provider. Fleet does not store your full card number.
By launching the campaign, you accept the payment schedule shown above and our Terms of Service.
Campaign launched
Your payment was processed and your campaign is submitted. Our team will take it from here.
All amounts shown exclude GST. Australian GST (10%) is added at the checkout page before you confirm payment.
If you pause the campaign, all associated billing is paused — base billing, budget increases, and extensions. No media budget is consumed while the campaign is paused.
You'll enter your card at checkout. It becomes your account payment method and is used for every campaign — manage or change it anytime under Subscriptions.
Payments are processed by our PCI-compliant payment provider. Fleet does not store your full card number.
By launching the campaign, you accept the payment schedule shown above and our Terms of Service.
Connected to: Mallow Lane
Your Facebook Page is now linked to Fleet.
You're all set — billing is configured
05—Results
See what every ad brought in.
Results update every day, in plain words. Month one: 131 orders and A$9,170 in sales from A$1,962 — and the story ad built on the brief's own words, 'for skin that reacts to everything', did best.
Mallow Lane
Spring launch
SampleMLPerformance
Spend, conversions and trends across your live campaigns.
Fleet summary· 1 Oct, 9:00 amStory ads to people who had already visited brought in the most orders at the lowest cost. Spend ran on plan all month, with Meta carrying most of the orders.
$14.98 cost per conversion
4.67× return on ad spend
$0.81 per click
98% of budget
Meta
Reactions, comments & video on your Meta ads
Performance trend
Performance breakdown
| Campaign | Spend ↓ | Conv. | CPA | Revenue | ROAS | Clicks | CPC |
|---|---|---|---|---|---|---|---|
| Loading rows… | |||||||
MetaChannel | $1,081 | 84 | $12.87 | $5,880 | 5.44× | 1,440 | $0.75 |
Google SearchChannel | $427 | 28 | $15.25 | $1,960 | 4.59× | 520 | $0.82 |
PinterestChannel | $292 | 11 | $26.55 | $770 | 2.64× | 260 | $1.12 |
Google PMaxChannel | $162 | 8 | $20.25 | $560 | 3.46× | 190 | $0.85 |
| Totals · 4 | $1,962 | 131 | $14.98 | $9,170 | 4.67× | 2,410 | $0.81 |
Creatives
Every creative as it ran, and what it brought in.
01Skin that reacts
Meta · Stories · Image
Most conversionsFor skin that reacts to everything.
The Serum. Small batches, Byron Bay.
Mallow LaneSkincare · Byron BayShop now9:41MLmallowlaneSponsoredShop now02Seven ingredients
Meta · Feed · Image
9:41MLmallowlaneAdMallow LaneSkincare · Byron BayNothing you can't pronounce.
Three products. Seven ingredients each.
Shop nowFree shipping over $60.mallowlane Three products, seven ingredients each. Nothing you can't pronounce. Made in small batches in Byron Bay.… more
03The three-step
Meta · Carousel · 3 cards
9:41MLmallowlaneAdStep 1The Cleansing Balm1/3Shop nowThe three-stepmallowlane The three-step: balm, serum, cream. That's it. Free shipping over sixty dollars… more
04Made this week
Meta · Reels · Video · 0:15
Made this week
Small batches, every Monday.
9:41MLmallowlaneSponsoredShop now
Each bar is the creative's part of the whole: all conversions on top, all spend below. A creative whose top bar is longer than the one under it brought in more than its share of the spend.
Google Search keywords and Performance Max aren't shown here: they have no ad picture. Pinterest ads aren't shown here yet.
Every month, a plan to do better.
Fleet proposes changes and nothing is applied until they approve it. A person checks the monthly report before it reaches them.
Mallow Lane
Spring launch
SampleMLOptimizerconversions
Spring launch
Monthly redistribution proposal. Review and approve as a whole, or dismiss and re-run.
Optimizer summary·2026-09-01 → 2026-09-30
Story ads to people who had already visited brought in the most orders at the lowest cost. Fleet proposes moving A$120 a month from Routine savers to Visited, didn't buy.
Channel reallocation
Current → proposedCurrent55.0%
Proposed61.0%
Current30.0%
Proposed30.0%
Current15.0%
Proposed9.0%
Adset actions
2 suggestionsA three-step routine for sensitive skin
Balm, serum, cream. That's it.
Adset
Routine savers
Pinterest·1 creative
These pins cost more per order than the ads to people who had already visited.
For skin that reacts to everything.
The Serum. Small batches, Byron Bay.
Adset
Visited, didn't buy
Meta·4 creatives
Approve the proposal as a whole, or dismiss it and run again.
Reports
One document per campaign month, and one when the campaign ends.
Spring launch
Mallow Lane·Month 1·1 Sep – 30 Sep 2026·Live
Your first month brought in 131 orders from A$1,962 in spend, about A$15 each — A$9,170 in sales.
Spend
$1,962
On plan · 98% of the $2,000 budgeted
Conversions
131
$14.98per conversion
Clicks
2,410
$0.81per click
For skin that reacts to everything.
The Serum. Small batches, Byron Bay.
Creative of the month
Meta
For skin that reacts to everything
46conversions
$9.80per conversion$450.80spent
Built for businesses that want results, not overhead.
Any business spending A$500 or more a month on ads, with nobody spare to run them.
Small business & e-commerce
You run the shop. Fleet runs the ads.
Freelancers & consultants
One account, a campaign per client, a dashboard you can share.
Small agencies
Strategy, ads and launch for every client, without hiring.
Your channels, your website, your sales data.
Fleet runs campaigns on Google, Meta, TikTok, LinkedIn and Pinterest. You connect the accounts that need it, it works with whatever your website runs on, and your results come straight from the platforms every day.
Set up
AI models turn your brief into a strategy and make your ads.
- ClaudeAnthropic
- GPTOpenAI
- GPT ImageOpenAI
- GeminiGoogle
- Nano BananaGoogle
- VeoGoogle
- KlingKuaishou
- SeedanceByteDance
Strategy & campaign
Your plan runs on the channels that fit your business.
- Google Ads
- YouTube
- TikTok
- ChatGPT
- Amazon Ads
Data & integrations
Your website and sales data connect, so Fleet can see what each ad really sold.
- Shopify
- WordPress
- Wix
- Squarespace
- Webflow
- Framer
- GoDaddy
- GA4
- Amazon
- HumanitixHumanitix
- MoshtixMoshtix
Start small. We’ll grow with you.
Fleet charges 13.5% of your monthly ad spend, from A$149 per campaign, so you can start on a small budget. The rate stays the same as you grow, and you pay nothing until you launch.
13.5%
A$149 minimum per campaign
No setup fee · No card to sign up · Pause any time Pay monthly or in full at launch · Plus GST for Australian businesses
Good questions, straight answers.
Do I need to know anything about ads?
No. The brief is a guided chat about your business. Fleet turns it into a strategy you can read, and you approve it or ask for changes.
What happens after I sign up?
You answer the brief, review your strategy, then review your ads. When you're happy, you connect your ad accounts, set up tracking with the assistant and pay. A specialist then launches your campaign.
Who launches my campaigns?
A Fleet specialist, a real person, builds your campaigns from the plan and the ads you approved, and puts them live.
Which platforms do you run on?
Google, Meta (Facebook and Instagram), TikTok, LinkedIn and Pinterest.
Can I pause or stop?
Yes, from your dashboard, any time. Media budget you haven't spent is refunded; Fleet's fee, once charged, isn't.
Will anyone change my campaign without asking?
No optimisation is applied without your approval. The one exception: if a platform rejects an ad or spend looks wrong, your specialist can pause or fix it straight away, and tells you what happened.
How is this different from an agency?
No setup fee. You see your strategy and your ads before you pay, you approve every change, and your results are on one screen, updated every day.
Still unsure? Write to contact@fltads.com and a person will reply.
Tell us about your business.
Start with a guided chat about your business. You'll see your strategy and your ads before you pay anything.
Hi, I'm Fleet's AI assistant. Tell me about your business, or ask me anything about how Fleet works and what it costs.